Reputation Intelligence uses Best Match to determine if the listing found on a source belongs to the business entered. You can read more about Best Match here.
If you've just created a new listing on a site, Reputation Intelligence should pull it in on its next rescrape. Alternately, you can add it to Reputation Intelligence manually by selecting View Possible Matches under each site and then pasting the URL (web address) of your listing. After submitting this link, it may take up to 48 hours for the listing to appear in your Listings list.